No longer
satisfied with staying on the sidelines, cheerleaders have gone out
front and center. Cheerleading competitions are
highly competitive and for a good reason. Prizes, gifts, and
recognition are just what you need to jump jumpstart your career. As
a cheerleader, you’ve got a couple things going for you. First,
cheerleading is often associated with schools and education, so
you’ll probably be able to pick up some sponsors that way. Second,
cheerleading is just starting to take off, so you’ll find that many
sponsors will be eager to get in on a sport sponsorship at the
ground level. Here are three tips to help you when you’re seeking
sponsors.
1. Go back to school. Schools, universities, and community colleges
would be the most logical place to look for cheerleading sponsorships . As mentioned above, cheerleaders
are often associated with schools, so you should be able to find some
education sponsors there. Your best bet would be to go to the athletic
department and take to the athletic director or even some of the
football or basketball coaches. You have the best chance at getting
noticed will be if you go before the season starts. Dress professionally
and have your resume to back you up. In exchange for their sponsorship,
you could offer to organise a couple of their cheers or even cheer at a
couple of their games.
2. Talk to the media. Local news channels are always looking for
something worthwhile to talk about, so make yourself newsworthy. Have
you won State ? Choreographed a winning cheer?
Won a scholarship? Well, now’s a good time to
brag about all your accomplishments. Prepare a short portfolio with all
your accomplishment complete with photos and videos and ask for your
couple minutes of fame. If you’re interviewed, it’ll be a chance for you
to make your education sponsors happy as well. Be sure to drop their
names in the interview and you’ll find that they’ll be happy to sponsor
you in the future as well.
3. Ex-coaches. Now that you’ve decided to pursue cheerleading sponsors,
you’re guaranteed to make some of your ex-coaches happy. After all, it’s
rare that people stick with a sport they do when they’re young. Try to
find the emails or phone numbers of your ex-coaches, let them know what
you’re doing, and they’ll be likely to want to help you out. Chances are
they’ll be able to pull a few strings and get you some cheerleading equipment or even introduce you to the right
people.
If you’ve decided to pursue cheerleading sponsorships, talk to one
of our sponsorship consultants to find out more.
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