fierce bucking broncos, funny clowns, honest-to-goodness cowboys, and
delicious food, rodeos can draw crowds. The advantage of being in a rodeo is that you’re with
people and animals which means that you have twice as many chances of
getting a sponsor. If you play your cards right and do a bit of
sponsorship marketing, you should be able to be successful. One of the
most important things to remember is that sponsorship sales are very
important in your sponsors’ eyes. So if you keep your eye on the prize,
both you and your sponsor will benefit. With a bit of planning and a lot
of hardwork, you can make a career out of being sponsored. Here are a
couple tips to help you get started.
1. Children sponsorship programs. Going to the rodeo can be a memorable
experience for a child and many people want to show their children what
the rodeo is like. This means that the market is big and for the taking.
If your rodeo is near schools, consider asking them for sponsorship. In
exchange for this, offer to show the students a behind the scenes look
at the rodeo or discounts on a rodeo
show. Give them a tour of the rodeo and let them pet some of the
animals. Not only will your sponsor be happy, but you’ll probably make
the kids’ day.
2. Don’t forget the adults. Rodeos aren’t just for kids, adults come as
well. This means that companies want to get their products noticed. Food
and beverage companies are likely to be willing to sponsor your rodeo.
There are a couple of ways they can go about doing it. They could pay
you for advertising during the rodeo or they could give you discounts on
items that you purchase. They might even be willing to give you free
clothing in exchange for ad space.
3. The animals are front and center. Despite the funny clowns and the
daring cowboys, there’s no doubt that the animals are very important at
a rodeo. Whether fierce or
friendly, the crowd is sure to remember them. Due to this fact, you can
talk to some companies that specialize in animal food and care. Similar
to the food and beverage companies mentioned above, you can sell ad
space to the animal companies .
Another option is getting animals for free. There are many animal rescue
groups out there. If you can provide a good home for one, both you and
the animal can benefit.
If this sounds like something that interests you, consider contacting
one of our sponsorship consultants to find out more information about rodeo sponsorships.
Click on the type of sponsorship information you are interested in: